Insurgent
Premier | Insurgent

"To launch the release of Insurgent, Premier transformed London, Edinburgh and Newcastle into dystopian versions of themselves."

To launch the Blu-ray and DVD release of Insurgent, Premier transformed London, Edinburgh and Newcastle into dystopian versions of themselves in the form of inimitable graphic illustrations. Coverage was secured with Mail Online, Mirror Online, Express Online, Yahoo!, Daily Record Online to name a few.

We enlisted a celebrity ambassador for a Tris makeover in a three page spread in new! magazine as well as placing talent content in lieu of talent time in Evening Standard, Daily Record, Shout, Contact Music and a variety of other film and entertainment outlets.

In order to reach the key youth fanbase we worked with influential YouTubers, Trent & Luke and Rebecca Brown to recreate the movie in just a few minutes, as well as teaching viewers how to make themselves over Insurgent style.  Collectively, the videos have been viewed over 70,000 times to date.  Rebecca Brown: www.youtube.com & Trent & Luke: www.youtube.com

October, 2015

Premier (www.premiercomms.com)

+44 (0)207 292 8330

2 - 4 Bucknall Street London WC2H 8LA