The Owls Are Not What They Seem
Premier | The Owls Are Not What They Seem

"Premier handled the launch of an immersive theatre dining experience inspired by the world of cult TV show Twin Peaks."

Premier handled the launch of an immersive theatre dining experience inspired by the world of cult TV show Twin Peaks, created by clients Lemonade & Laughing Gas who specialise in hyper-theatrical experiences and Blanch & Shock – experts in food design. 

Premier handled the launch of an immersive theatre dining experience inspired by the world of cult TV show Twin Peaks, created by clients Lemonade & Laughing Gas who specialise in hyper-theatrical experiences and Blanch & Shock – experts in food design.  Titled ‘The Owls Are Not What They Seem' after a mysterious character quote, the event launched in August and runs through to November.  News stories announcing the experience caught attention of UK and global media including Evening Standard, Glamour, Stylist, Esquire, Time Out, Vogue.com, Harpers Bazaar, Yahoo, MSN, Mashable, Digital Spy and many more and started discussion on social networks.

Media were then invited to a special sitting pre-opening and treated to a three course meal with a twist on a damn fine cup of coffee alongside a slice of cherry pie. Set within a fully Lynchian environment, guests could explore the world of the characters, installations and sets ending in a late night drinking den with more theatre, secret missions and bespoke cocktails. The dress code was surreal small town / extravagant Lynchian chic – think Agent Dale Cooper and his dapper suit, Shelley and her waitress uniform or the Log Lady and her mysterious accessory.

The media day resulted in national press features included Metro, The Independent and Daily Mirror with more to follow.  Bookings have been outstanding but if you're quick you can still make a future sitting before the experience ends on 21 November www.notwhattheyseem.com

October, 2015

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