BASE Awards 2016: PR Initiative of the Year Winner
Premier | BASE Awards

Premier’s ground breaking home entertainment campaign for Jurassic World has been named PR/Publicity Initiative of the Year at the British Association for Screen Entertainment Awards. The campaign, for client Universal Pictures, involved the creation of a 23ft replica dinosaur which burst through the ground on London’s South Bank on the morning of the film’s release and a raptor tour of the UK which helped drive coverage and awareness across the country.

The award judges said of the campaign: “The media coverage achieved was amazing, with the activity picked up not just nationally but internationally. We are all impressed by how the campaign re-ignited the franchise so successfully.”

Premier was also highly commended in the same category for its work on the release of Game of Thrones Season 4, which included creating a unique “All Men Must Dine” immersive dining experience and a photo stunt involving a giant ice throne carved in Covent Garden.

June, 2016