Bruce Springsteen
Premier | Bruce Springsteen

Premier | Bruce Springsteen

Premier was appointed by publisher Simon & Schuster UK to work on an exclusive In Conversation event with the legendary Bruce Springsteen, aka The Boss. Held at the Institute of Contemporary Arts in London on October 17th 2016 this was an invitation-only event for international press and publishers to promote Bruce Springsteen’s number one bestselling autobiography Born to Run.

Premier was responsible for managing the press accreditation and all of the logistics for the event. The one hundred and sixty guests enjoyed listening to Springsteen in conversation with Antoine de Caunes, following which he answered questions from journalists from The Spectator, The Daily Telegraph, The Sunday Times Magazine, the Press Association, BBC Radio 2, Sunday World (Ireland), La Republica (Italy) and Situations Stockholm (Sweden). Bruce Springsteen then joined guests in the bar afterwards.



November, 2016