Kicking Off
Premier | Kicking Off

To mark the release of Precision Pictures’ football-themed comedy, Kicking Off, Premier delivered a campaign that reached out to not just the film’s core, sports loving audience, but a broader demographic of comedy and film fans.

Launching with an exclusive trailer partnership with Mirror Online a comprehensive, talent-led strategy followed working with Greg McHugh (Fresh Meat, The A Word) and Alistair Petrie (The Night Manager, Star Wars: Rogue One) with extensive broadcast, national media and lifestyle press interviews achieved. Highlights included: Soccer AM, Channel 4’s Sunday Brunch, BBC Radio 5Live, TalkSPORT, ShortList, Metro, New Day, Sunday Mirror, Express.co.uk, Standard.co.uk, Digital Spy, The Huffington Post and RadioTimes.com.

To further increase awareness and give the feel of a major release, Premier hosted a gala screening attended by cast and guests including Gary Lineker, Mark Bright and Jack Whitehall, securing national coverage including Daily Express, Mail Online and Express.co.uk. The campaign was rounded out with a comprehensive press office campaign, ensuring excellent visibility in key film and entertainment media.

On the campaign, Katie Hart, Product Manager for Precision Pictures says: “Premier PR has done a stellar job on the PR campaign for British football comedy Kicking Off! They have delivered a fantastic campaign reaching our target audience and went above and beyond our expectations. They have proven once again that they are the best PR agency around for talent-management and events and put together a fantastic star-studded premiere for the film.”



June, 2016