London Has Fallen
Premier | London has fallen

To mark the Blu-ray and DVD release of Lionsgate Home Entertainment’s London Has Fallen, Premier created an urban action hero event on London’s South Bank, challenging media, influencers and members of the public to channel their inner Gerard Butler by taking part in a brutally tough assault course.

Put together by the ex-SAS chaps at Urban Attack, the obstacle course variously welcomed or broke journalists from Talk Sport, GQ (who also ran a fitness masterclass from the event for Facebook Live), and DIY Magazine to name a few, along with X Factor and Love Island alumni including Chloe Paige, Sam Callahan and Chris Baxter. The official South Bank and Oxo Tower social feeds also encouraged the brave British public to stand up and be counted on an unseasonably hot summer’s day.



August, 2016