Mad Men
Premier | Mad Men partnership with Honest Burgers

Premier arranged a partnership with Honest Burgers to support the release of Mad Men Season 7 and Mad Men: The Complete Collection on behalf of Lionsgate.

The partnership saw Honest Burgers create an exclusive burger complete with whisky sauce and double smoked bacon that was served with a shot of whisky across all 13 Honest Burgers restaurants for three weeks either side of release, with Mad Men meals being served in branded packaging and with branding and support throughout the HB menus, social platforms and across the home entertainment and food services trade press.

To launch the campaign Premier held an event at the Kings Cross restaurant with more than 50 journalists turning up for an evening of whisky cocktails and beef and whisky-based goodies. In-store and online competitions (and the fact that the burger tasted amazing) made the Mad Men burger Honest Burgers’ most successful collaboration to date, with the campaign being celebrated as a great success by Lionsgate who commented in industry publication Raygun: “Sales of The Final Season Part 2 have got off to a terrific start – we’ve surpassed last year’s week 1 figure after four days, and this sets us up perfectly for the release of the complete box sets.”

January, 2016

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