Magnificent Seven
Premier | Magnificent Seven

Premier | Magnificent Seven

Tasked by Sony Pictures to stage a dramatic PR stunt that successfully publicised the theatrical release of Antoine Fuqua’s latest film, Magnificent Seven, Premier unleashed seven magnificent cowboys on stunt horses on London’s West End to produce a series of unique stunt photos that boldly announced the release of the film.

Giving the West End a taste of the Wild West, the seven mysterious riders queued for a screening of the film before galloping through Leicester Square. Standout Picture of the Day coverage included BBC News, The Telegraph, London Evening Standard and Guardian, whilst the stunt was a talking point on Chris Moyles’ and Toby Anstis’ Breakfast Shows on Radio X and Heart.

Premier | Magnificent Seven

November, 2016