Premier executed a fully comprehensive publicity campaign for the Blu-ray, DVD and Digital HD release of Spectre, working with client Twentieth Century Fox Home Entertainment. The centrepiece of the campaign was a spectacular nationwide tour giving fans in five UK cities the chance to get close to some of the film’s hero props, costumes and one of the ten DB10s designed and engineered by Aston Martin specially for the film. Exhibited in eye-catching glass cases, the Aston Martin toured 1,000 miles in a walk-in exhibition, stopping for 007 hours in Glasgow, Manchester, Birmingham and Cardiff, accompanied by the film’s costume designer and stunt driver. It culminated in a live auction at Christie’s in London, raising over £3 million for charities. Coverage from the nationwide tour was achieved in numerous outlets including London Evening Standard, Daily Express, Mail Online, Daily Record, STV Scotland, Heart FM, The Scotsman, ITV Central and ITV Wales.
Premier also managed talent activity with Naomie Harris (Moneypenny), appearing on Lorraine, BBC Radio 1, Bauer and BBC Radio 2 - Dermot O’Leary, costume designer Jany Temime and stunt driver Mark Higgins as part of an action-packed stunt driving day. An exclusive partnership was secured with AskMen who promoted an incredible microsite which gave visitors the chance to delve into Q’s Workshop. Alongside an incredible press office campaign, the above activity ensured that Spectre went straight to the top of the home entertainment charts.