Premier | The BFG

Premier | The BFG

To celebrate the upcoming release of The BFG and a very significant royal birthday Premier organised a special delivery for 'Her Majester' the Queen.

Using reference from the new film and Roald Dahl's vivid descriptions, Premier oversaw the creation of a glorioumptious 10ft tall snozzcumber cake, oozing with slimy goodness and topped with a giant '90', along with a massive card apparently handwritten by the Big Friendly Giant himself.

The cake was delivered by two liveried butlers to Windsor Castle ahead of the Queen's birthday celebrations in a slick guerilla stunt that captured the media's attention. The stunt received an unscheduled appearance on Good Morning Britain, with print coverage in the Sunday Telegraph, prominent online coverage including Guardian and Daily Star and huge amounts of buzz on social media.

June, 2016