World Cup '66 Live
Premier | World Cup 66 Live

July 30th 2016 marked the 50th anniversary of England’s football team, captained by Bobby Moore, winning the World Cup. Premier were on hand to publicise a celebratory event at the SSE Arena Wembley which was broadcast live on BBC Radio 2, 5 Live and BBC TV.

On the giant stage at Wembley, presenters Jeremy Vine and Louise Minchin together with actors Martin Freeman, Martha Howe Douglas, Nicholas Boulton, Sam Dale and Kevin Bishop relayed the events of that historical day – minute by minute. A giant screen ran crucial footage of the game in front of Wembley Arena’s capacity 10,000 audience and a host of bands performed songs from 1966. Chris Farlowe earned a standing ovation for his 1966 No. 1 hit ‘Out of Time’, Squeeze performed the Easybeats’ ‘Friday On My Mind’ while West End star Kerry Ellis stormed her way through Nancy Sinatra’s classic ‘These Boots Are Made For Walkin’’. Lemar proved a match for the legendary Percy Sledge with his version of ‘When A Man Loves A Woman’, Shaun Escoffery gave Burt Bacharach’s ‘Alfie’ a nuanced, melodic performance and Reef, whose members include Jesse Wood, son of Rolling Stone Ronnie Wood, ripped through the Stones’ ‘Paint It Black’.

Blanket coverage in the national press was achieved, the social media campaign made sure the show was trending well in advance of the performance date and a concerted online campaign targeted football fans and families around Father’s Day in order to boost demand for ticket sales.

August, 2016