Zoolander No. 2
Premier | Zoolander No. 2

Premier | Zoolander No. 2

To celebrate the release of Zoolander No. 2, Premier worked with Paramount to create a partnership with Ciroc vodka to produce a limited edition Blue Steel bottle, which was launched by Derek Zoolander himself in an exclusive shoot with the bottle’s designer Mario Testino. The campaign also included a partnership with Selfridges which saw a take-over of its window displays, featuring outfits worn by Derek Zoolander in the film.



March, 2016