Zootropolis
Premier | Zootropolis

Premier | Zootropolis

Premier | Zootropolis

Premier was commissioned to create and produce Disney’s first ever pop-up cinema screening and experiential event to celebrate the theatrical release of box office topping animated film Zootropolis. Over 200 Vloggers, influencers and key press were invited to attend a 'wild-night out’ at a one-off influencer event at the Boiler House, Truman Brewery, Brick Lane. Guests were immersed in the 'urban and edgy' landscape of Zootropolis complete with dancing tigers, juice bar, urban graffiti artists, DJ, elephant size pop-corn, and a unique purpose built pop-up cinema. It was a great team effort working across the project with creative and GFX being designed in-house by Premier, and bespoke sizzles and marketing materials produced by the production team to capture the event and support the marketing campaign as a whole. Premier also handled publicity for the theatrical release and the press campaign was kick-started with a special UK gala screening attended by Idris Elba.

Zootropolis is an animated comedy crime-caper directed by Byron Howard (Tangled) and Rich Moore (Wreck-it-Ralph) and details the unlikely partnership between a rabbit police officer and a fox con artist as they have to work together to keep the animal world in a state of harmony.



June, 2016