Premier | Ghost In The Shell
Ghost In The Shell

To celebrate the release of the feature film Ghost In The Shell, Premier worked with Yahoo, Tumblr and Paramount Pictures to create Prototype, a spectacular one-of-a-kind immersive event exploring the relationship between technology, fashion and humanity, which premiered as part of Paris Fashion Week

The unique event, which was curated by Premier, showcased the latest in wearable couture from a selection of global designers at the vanguard of technological fashion innovation. Highlighting the key themes of the film, Prototype featured models wearing pieces from fashion innovators including CuteCircuit, Silvia Fado and Emel+Aris and Wise Wear. Hollywood costume designers, Chromat showcased their Adrenaline Dress, a piece which changes to react to the wearer’s emotions.

Guests were entertained by Viktoria Modesta, the ‘Bionic Pop Star’ whose single Prototype inspired elements of the evening. Modesta, who is also the face of Channel 4's Born Risky disability initiative performed live to some of the industry’s biggest opinion formers.

Modesta said; "Fashion, technology and music have always been my passion. It was amazing to perform at an event dedicated to bringing these elements together."



April, 2017

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