Nine Lives
Premier | Nine Lives

Lionsgate’s Kevin Spacey-starring family comedy smashed targets following its December 12th home entertainment release, with a creative PR campaign going a long way in assisting its trajectory up the Blu-ray and DVD charts.

Campaign elements including re-imagining other Kevin Spacey classics with a cat cast in The Nine Lives Of Kevin Spacey (picked up exclusively by Metro) and a week-long social media partnership with Cats Protection which saw the film pushed across the charity’s Twitter and Facebook channels as part of a promotion to find the cutest child and cat photos. Cats Protection also provided cat care hampers and editorial support to widen awareness amongst cat lovers everywhere!

January, 2017