Premier | Sing

Premier | Sing

Premier promoted this year’s most entertaining singing initiative - the Sing karaoke bus, launched by Illumination, Universal Pictures Home Entertainment and performing arts charity Chickenshed to celebrate the home entertainment release of Sing.

The bus drove into London on Sunday 21 May with singer and TV presenter Stacey Solomon, and parked up at Westfield London. The bus then embarked on a nationwide tour with further stops in Bristol on 22 May, Birmingham on 23 May and Manchester on 31 May.

Visitors to the bus had the opportunity to sing along to any of 42 hit tracks from the film, win spot prizes with one lucky person winning a private recording session. Premier secured widespread media coverage for the initiative across national, regional, weekly and online press including: ITV Weekend, Sunday Mirror, OK!, New, Star, Reveal and Metro Online.

July, 2017