Genesis Foundation

Premier Creative were briefed to design and develop a new website for the Genesis Foundation, a charitable organisation that supports directors, playwrights, actors and musicians in the early stages of their professional lives.

The purpose of the website re-design was to bring the site more up to date, giving it a fresh new feel, whilst optimise the site for different devices - desktop, tablet and mobile - with an easy to navigate interface on all devices.

The look and feel of the new website is professional and informative to reflect the Genesis Foundation’s position as a supporter of the arts and young arts professionals. The site includes premium content such as imagery, video, audio in order to showcase the Genesis Foundation and the services they can provide.

The site was built to support the integration of the Genesis Foundation’s social media accounts, including video hosted on a Genesis Foundation YouTube channel and podcasts hosted on a Genesis Foundation SoundCloud account.

The site was developed with a user friendly content management system to allow Genesis Foundation staff and the Premier PR Classical Music team to add, delete and update content themselves.

The new website was designed and developed with search engine optimisation in mind, with full statistical reporting provided through Google analytics.