Call Of Duty: IP Integration

Premier has worked closely with Activision to integrate iconic IP and household name celebrities into Call Of Duty at key moments to create major talkable moments and excitement for fans.

Key IP placement include, Die Hard characters and locations, Rambo, Ghostface from Scream, and most recently Leo Messi, Paul Pogba and Neymar were introduced as playable operators in celebration of the 2022 Football World Cup.