Paddington 2

An incredibly special campaign, for a very special bear - Marks & Spencers adopted Paddington Bear for their Christmas campaign to celebrate the launch of Paddington 2. This included creating exclusive Paddington products in store, Paddington Christmas windows and a completely bespoke Paddington Christmas TV ad and story. This helped M&S resoundingly 'win' Christmas and keep Paddington 2 at the number one spot at the box office.