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Sonic The Hedgehog 2

The return of Sonic called for a supercharged partnership campaign to match.

Premier created a multi-partner campaign which included, Go-Henry, encouraging children to 'level-up' their savings and smart money habits and, Oppo, who harnessed the hair-raising, super-speed of Sonic to celebrate their own SUPERVOOC fast charging phone.

Premier also worked with BulliesOut, to create an educational campaign to promote the power of kindness and friendship with Sonic and Tails as spokespeople.