The Spider-Man Franchise

For the 2019 release of Spider-Man: Far From Home, Premier created a multi-partner campaign to celebrate the release. Papa John's encouraged customers to 'Feast on Adventure' in over 40 international markets - with creative including a bespoke TV campaign and limited-edition Spider-Man pizza boxes. 70 million M&Ms & Skittles Spider-Man themed promotional packs popped up in over 140,000 stores across 20 global markets, supported with bespoke creative. To highlight how Peter Parker and friends travelled through Europe, online travel company Kiwi.com ran a digital campaign across Europe which gave customers the chance to follow in the footsteps of Spider-Man across all movie locations.

In 2022, as everyone's favourite superhero swung back into cinemas with Spider-Man: No Way Home , Premier swung into action working with Continental Tyres in a campaign that celebrated getting home safely, no matter what the mission.