Zoolander 2

For the release of Zoolander 2, Premier created a major international partnership with leading style and nightlife premium vodka brand - Ciroc. This included creating a special limited-edition bottle - Ciroc Blue Steel - designed by brand ambassador Mario Testino and launched in a special photoshoot with the world's most famous male model - Derek Zoolander. Ciroc launched the product across 25 markets with a major campaign across advertising, in bars and clubs and across social media.