1 August 2014
Premier's Lifestyle Team worked alongside Arts Media People centralising all communications for exhibition partners led by Richard Reed (co-founder of Innocent Drinks), Clear Channel, Exterion Media, JCDecaux, the Art Fund, Tate, creative agency 101, Posterscope, Vizeum and Easyart. Premier also created digital press kits, press releases, imagery, pro-active and reactive media relations for Art Everywhere 2014.
Leading artists Antony Gormley and Grayson Perry launched the exhibition on digital screens at London Waterloo railway station and Premier secured TV news crews from BBC, ITV, C4, Five, Sky News and several international agencies in addition to numerous print and online media. In order to reach as wide and diverse an audience as possible, exhibition Ambassador Jenny Eclair appeared on ITV1's Lorraine programme. Additional broadcast coverage was achieved across numerous BBC Regional Radio stations as well as several shows on BBC Radio 2. Lifestyle magazine and national press supplements 'what's on' sections have featured the exhibition and debate pieces on the best of British art have been running online and in national press.
Art Everywhere challenges billboards and advertising locations to communicate powerfully and emotively with the public through some of the greatest art ever made, and owned by the nation in public collections. It empowers, informs and inspires people in the street to enjoy art as well as signposting them to public galleries and museums. 2014 is bigger and better, celebrating the creative talents and legacy of the British art world by showcasing a fantastic new set of British artworks from public collections across the UK. The exhibition is tripled in duration, extended across a six week period as well as a first-of-its-kind nation-wide cinema exhibition film.