Pokemom Transport for London

How do you get Pikachu on a bus? You "poke 'im on," of course.

Premier brought Officially The Best Videogame Joke In The World (TM) to life this month in a unique partnership with Transport for London. Forming part of the Year of the Bus celebrations, we poked Pikachu onto a bus in a fun PR stunt which entertained the nation on its way to work, thanks to a brilliant placement in The Metro. Daily Mirror, Huffington Post and IGN also featured the photo prominently online, raising awareness of the much-loved children’s brand over the Easter period.