The 58th BFI London Film Festival
1 November 2014
The 58th BFI London Film Festival enjoyed record audience attendance during the 12 day October event, and once again Premier oversaw what has been a highly successful publicity campaign. Kicking off with the programme launch in early September and continuing through to the many highs of the Festival itself, widespread media coverage was secured.
The Festival welcomed its largest ever number of filmmakers and actors from the UK and around the world, representing the rich and diverse selection of films. Opening with The Imitation Game and closing with Fury, other headline galas were Foxcatcher, Whiplash, Men, Women & Children, Wild, Testament of Youth and Mr. Turner.
Premier teams provided the dedicated LFF Press Team, managing everything from accreditation and screening programme to photocalls, conferences and the increasingly popular 'Filmmakers Afternoon Tea' events; whilst also being the primary point of contact for distributors, sales agents and filmmakers wishing to promote their films at the Festival. In conjunction with the Premier Events team the PR team also media managed the many red carpets taking place each night in Leicester Square. This was complemented by Premier's Production team who not only produced the official Festival trailers and sizzles, but also took to the red carpet to film interviews at many of the gala events.
The campaign has been one of the best yet, with significant preview and feature coverage across print, broadcast and online platforms in the lead up to the Festival including fantastic special supplements with partners the Evening Standard and Time Out. Coverage garnered across the many films and events throughout the Festival included live broadcasts and repeat news and feature packages, with initial figures showing a marked increase in coverage across commercial broadcasters. Continued collaboration with the Premier Social team and BFI ensured increased content across official channels – including a new initiative this year, Twitter Mirror, proving popular on the red carpet.