Premier's brand new in-house make-up studio was used to re-create The Babadook as part of the offline campaign promoting the film's home entertainment release for Icon. The end result was a terrifying and memorable surprise for London commuters as the monster took to the tube, which achieved widespread coverage across social media and was picked up by Mail Online, Digital Spy, MTV, Empire, Heat, and Yahoo Movies amongst others.

The video above shows just how we created this terrifying spectacle.