Royal Film Performance
5 February 2015
Premier handled the event production and media management for the World Premiere and CTBF Royal Film Performance of The Second Best Exotic Marigold Hotel attended by Dames Judi Dench and Maggie Smith, Celia Imrie, Ronald Pickup, Tina Desai, Lillete Dubey, Diana Hardcastle, Shazad Latif, director John Madden, writer Ol Parker and producer Graham Broadbent. The honorary guests were TRH The Prince of Wales and The Duchess of Cornwall.
Coverage highlights included Dame Judi Dench pictured on the front covers of The Daily Telegraph, The Times, Daily Express and The Scotsman. Other key print coverage included covers of Metro and Daily Mail and inside hits in Daily Mirror, The Guardian, The Sun, The Herald, i paper, Sunday People, Daily Star Sunday, OK! and Hello!. Key broadcast coverage included live slots on BBC London and London Tonight, and news coverage on Good Morning Britain, ITV Lorraine, Sky News Sunrise, BBC News Channel and across Global and Bauer radio stations.
This followed the four day Global Press Junket managed in conjunction with the UK, International and Domestic teams at Fox Searchlight Pictures, during which final components of a wide reaching UK campaign were secured. Key broadcast coverage included appearances on two episodes of The Graham Norton Show by Judi Dench, Dev Patel and Celia Imrie, as well as Good Morning Britain, This Morning, BBC Breakfast, Magic FM, Classic FM, LBC, BBC Radio 2, 4, 5 Live and Asian Network, BBC London 94.9 and a Sky Movies Special. Features also ran in publications including Good Housekeeping, Woman & Home, SAGA, Stylist, YOU, Guardian Weekend, Observer Magazine, The Times and Metro plus previews, reviews and travel pieces providing the release of The Second Best Exotic Marigold Hotel with blanket coverage.