Star Wars: The Force Awakens UK Fan Event at the Empire Leicester Square
5 April 2015
Premier’s creative team celebrated with the worldwide Star Wars community at the Star Wars: The Force Awakens UK Fan Event at the Empire Leicester Square, which featured the unveiling of the eagerly anticipated new teaser trailer for the latest Star Wars movie opening in December.
Twenty-three countries, including China, live-streamed the “Celebration” event from Anaheim, California, and Premier was on hand to stage a multi hidden camera shoot to capture fans reactions to their first-look at the spectacular new trailer, in real time, at the Empire cinema in London.
Premier created an original content piece which captured the highlights from the Star Wars: The Force Awakens live on stage panel, which introduced director/co-writer J.J Abrams, Lucasfilm President Kathleen Kennedy and a roll call of cast members from both the new and original Star Wars movies. The UK fan event at the Empire Leicester Square was hosted by the inimitable Warwick Davies, a huge Star Wars fan, and former Ewok, ensuring that the many fans who camped overnight to get a place in one of the prized seats in central London had an experience they would never forget.
The featurette produced by Premier was commissioned for placement across Disney and Star Wars social channels and digital platforms, and can be viewed above.