Eddie the Eagle / Cravendale
10 June 2016
To celebrate the release of Eddie the Eagle, Premier worked with Lionsgate UK to create a fantastic partnership with Cravendale. The partnership put Eddie’s love of milk and milk drinkers everywhere in the spotlight, with a specially created adaption of the Cravendale TV advert starring Eddie the Eagle which can be seen above.
The campaign was supported with a large-scale ATL spend and activity and exclusive content across Cravendale social channels, offering consumers the chance to win amazing prizes including tickets to the film premiere and a family ski holiday.
Click above to watch Cravendale TV advert starring Eddie the Eagle.