Pokemon Go

10 August 2016

Pokemon Go
Pokemon Go

Premier manages PR strategy and execution for Europe for The Pokémon Company, including TV, Trading Card Game and Videogames.

This included recently overseeing the launch of Pokémon Go, the augmented reality mobile gaming phenomenon that has been one of the biggest game changers in mobile gaming history.

Premier’s campaign has delivered unprecedented coverage for Pokémon, with the campaign receiving more coverage than any other gaming and home entertainment property in 2016 across print, online and broadcast media