Star Wars: The Force Awakens
1 January 2016
With Star Wars: The Force Awakens dominating industry headlines and breaking box-office records around the world it was fantastic to see the Troops at Premier play such a major role within the campaign. From production and multi-camera filming at the first Star Wars Celebration UK fan event in April, through to working across the star-studded European Premiere, media-management, creative content and international marketing materials production, this was a really collaborative journey, with teams across the business activating some great initiatives in the name of the Force.
For the new Star Wars generation Premier was also commissioned to produce video content on the Disney Channel and Disney XD which was seeded out across official Disney social and digital platforms. Here is a link to one of the videos which sees Disney Channel presenter Sammy Moore given an access-all-areas pass to hang-out with the intergalactic stars at the European Premiere.