18 January 2017
In aid of Macmillan Cancer Support, Premier worked with Twentieth Century Fox Home Entertainment to celebrate the Blu-ray and DVD release of the film on 5th December to create a batch of limited edition Absolutely Fabulous: The Movie Christmas Jumpers. These were designed by the films Assistant Costume Designer, Freya Edmondson and a total of £10,000 was donated to the charity by people wearing the jumpers on social media with the #AbFabXmas.
These jumpers were sent to a number of celebrities including those who make cameos in the film, influencers and fashion bloggers for mentions, alongside media who were big supporters of the film such as Glamour, The Debrief, Sunday Times Style, Reveal, Stylist, Daily Express, Total Film, Gay Times, etc.
There was support from the likes of Dawn French, Louie Spence, Sara Cox, Graham Norton, Lorraine Kelly, bloggers and YouTubers Lucy and Lydia and Olivia Purvis, Christopher Biggins, Beth Tweddle, Noel Clarke, Richard Arnold, X Factor’s Honey G, Marina Diamandis (Marina and the Diamonds) and Jack Dee – who all wore the Christmas jumper on their social channels.