Call of Duty WW2

1 November 2017

Mattesons fridge raider Call of Duty bag
Matteson’s fridge raider bag
Call of Duty LG
Call of Duty LG

CLIENT:
Activision

BRIEF:
To create a multi partner campaign for the launch of CALL OF DUTY WW2 -delivering significant above the line and retail support and reaching the core CALL OF DUTY audience

WHAT WE DID:

Premier delivered partnerships with Mattesons Fridge Raiders, LG and Top Man.

The partnership with Mattesons Fridge Raiders included on-pack and mobile promotion to encourage gamers to learn how to code – supported by VOD and a major advertising, digital, social and retail campaign.

The partnership with Top Man included a digital and social campaign giving consumers the chance to win gaming hardware and copies of the game. The campaign proved to be one of Topman’s most successful giveaway promotions.

LG became the official television partner for Call of Duty WW2 to showcase their OLED technology and create the perfect gaming experience. The partnership was supported by retail activity and OOH media, including showcasing Call Of Duty content to launch the updated screen above Piccadilly Circus.