Last Tango in Halifax Christmas special
18 January 2017
Premier was delighted to work with our long standing client, Red Production Company, and the BBC on the exciting two part Christmas special of the BAFTA Award-winning Last Tango in Halifax. The special aired on BBC One on Monday 19th and Tuesday 20th December and 5.3 million fans showed their appreciation for the series by tuning in, securing a slot winning 24% share and helping #LastTangoInHalifax trend on twitter during episode one.
The Guardian’s Sam Wollaston praised the show by highlighting how performances “and the utterly credible dialogue [make it] terrifyingly real”, whilst the Daily Telegraph’s Ben Lawrence said the series is “warm and funny, yet with enough edge to prevent it from being disposable fluff”.
Premier’s work included organising a set visit to Rochdale in October, securing blanket coverage across media ahead of TX in outlets including Press Association, Woman & Home, TV Magazine (The Sun), TV & Satellite Week, Total TV Guide and many more. Complementing the set visit, Premier’s publicity campaign generated a brilliant array of coverage, including a Total TV Guide front cover, numerous picks of the day and features, as well as great broadcast interviews with key cast members on The One Show, This Morning and BBC Breakfast.