Mars

18 January 2017

Premier made interplanetary history by creating the first ever Mars show home, to promote Ron Howard's thrilling mini-series Mars on National Geographic.

Working in close collaboration with the show's consultant and associate producer, Mars expert Stephen Petranek, Premier designed and curated a unique installation in partnership with the Royal Observatory Greenwich, where it was on display for a week. Built by Wild Creations to resemble materials made from the Mars surface, the installation gave visitors a peak inside our future homes on the red planet, including cooking facilities, 3D printer, botany floor and meteorological tools.

Teased with a mock-up before being unveiled ten days later, the PR stunt generated six picture-led print features including Metro, Daily Telegraph, Sunday Telegraph, Time Out and The i, with countless online stories including Mail Online, Mirror, The Sun, Mashable and Gizmodo. TV coverage included Sky News, Sunday Brunch and London Live.