The Eurovision Song Contest 2017

The European Broadcasting Union

Premier was engaged by the EBU to manage global PR and social media for the 2017 Eurovision Song Contest which took place in Kyiv, Ukraine. With a brief to reinvigorate and refresh one of the world’s most iconic entertainment events, Premier was tasked to deliver an integrated communications strategy across the 42 participating countries and beyond.


Premier delivered a year-long integrated campaign which culminated in Kyiv with the most spectacular contest in the competition’s illustrious history. With a focus on the competition slogan #CelebrateDiversity, Premier developed and managed all aspects of press, PR and social media throughout the year preceding the competition, delivering a strategy that successfully confirmed Eurovision as the world’s number 1 TV event. A truly unique celebration of creativity, expression, unity and diversity.