The Evelina Zip

1 December 2017

CLIENT:
Evelina London Children’s Hospital

BRIEF:
Evelina London Children’s Hospital challenged Premier to create a spectacular, headline grabbing PR event to launch a year of fundraising activity.

WHAT WE DID:

The Evelina Zip brought together Evelina London Children’s Hospital, The London Fire Brigade and The Port Of London Authority to create a fundraising and PR event of epic proportions. As the first-ever Zip Wire across the river Thames, the event offered thrill seekers a once-in-a-lifetime opportunity.

Premier oversaw all communications around the event, securing national media coverage and amplifying across social media to make this the most successful fundraising event the hospital had ever undertaken - both in terms of publicity and money raised.

With over £1 million donated on the day, and broadcast and online coverage across the globe, the Evelina London Zip truly showcased the power of PR to make a real difference. The project was awarded GOLD at the CASE Circle of Excellence Awards 2017 and two awards at the Corporate Engagement Awards.