Game of Thrones Seasons 1-8
2 January 2018
HBO UK & International.
Premier worked with HBO Home Entertainment UK & International to promote the world’s most popular television show on digital download and physical home entertainment formats. With such a widely talked about property, Premier’s challenge was to create cut-through with creative executions and call to purchase messaging.
WHAT WE DID:
Campaign highlights over the last eight years include:
LOCATION & SET VISITSUK & International media and social influencers taken to key filming locations including Croatia,Spain, Iceland and Northern Ireland.
STUNTSAll Men Must Dine pop-up restaurant
Fan Art Gallery in London
4 day marathon screening of all episodes for fans
Rebranding Belfast International Airport as Westeros International Airport
Giant 3D artwork of ‘The Wall’
White Walkers let loose around London
Giant ice sculpture of the Iron Throne for fans to sit on
Renaming Kings Langley in Hertfordshire to King’s Landing
Red Wedding themed wedding cake
Talent junkets for each season with up to 14 key cast in attendance and numerous UK, international media.