Game of Thrones Seasons 1-8

2 January 2018

Game of Thrones Home Entertainment Release – Series 1-8

CLIENT:
HBO UK & International.

BRIEF:
Premier worked with HBO Home Entertainment UK & International to promote the world’s most popular television show on digital download and physical home entertainment formats. With such a widely talked about property, Premier’s challenge was to create cut-through with creative executions and call to purchase messaging.

WHAT WE DID:

Campaign highlights over the last eight years include:

LOCATION & SET VISITS

UK & International media and social influencers taken to key filming locations including Croatia,Spain, Iceland and Northern Ireland.

STUNTS

All Men Must Dine pop-up restaurant
Fan Art Gallery in London
4 day marathon screening of all episodes for fans
Rebranding Belfast International Airport as Westeros International Airport
Giant 3D artwork of ‘The Wall’

PHOTO STORIES

White Walkers let loose around London
Giant ice sculpture of the Iron Throne for fans to sit on
Renaming Kings Langley in Hertfordshire to King’s Landing
Red Wedding themed wedding cake

TALENT

Talent junkets for each season with up to 14 key cast in attendance and numerous UK, international media.