4 September 2018
Unquestionably one of the great artists of our time, Joyce DiDonato has a passion to communicate and connect with audiences across the world. Albion Media coordinates Joyce’s worldwide PR and works with her to develop relationships that enable her to fulfil her multiple goals outside of her performing career.
Albion Media works closely with Joyce’s management team, working together to ensure that Joyce’s performances and zeal for education and various social issues are given the broadest platform possible and are carefully positioned to back up her status as a major artistic figure whose influence goes beyond the normal confines of an opera singer.
DiDonato commands international attention and Albion Media have steered the intense interest around her to ensure that all press interviews fully encapsulate her many facets. Coverage in the last few years includes Vanity Fair, Wall Street Journal, New Yorker, New York Times, Times, CNN, BBC Breakfast News and countless others.
As a pioneer among classical musicians in utilising social media to connect with fans, DiDonato has worked with Albion Media on devising and promoting various blogs and teaser campaigns for upcoming performances and album releases. These have proved immensely popular and played a significant role in securing record pre-release orders for her last album.
A mixture of traditional PR and social media campaigns have been devised and implemented by Albion Media on behalf of DiDonato on a range of activities outside of the opera or concert hall stage. Recent work includes promoting the streaming on MediciTV of DiDonato’s masterclasses from Carnegie Hall that were viewed in less than a week by over 250,000 people and DiDonato’s rendition of the American national anthem at the World Series final that had a television audience of over 40 million people worldwide.
Albion Media coordinates all of DiDonato’s international PR needs and as such works closely with the promotional teams at all the major venues that DiDonato has relationships with including Carnegie Hall, Metropolitan Opera, Royal Opera House, La Scala, Opéra de Paris as well as halls across South America, the Middle East and Asia.
DiDonato is an exclusive recording artist with Warner Classics and Albion Media works closely with Warner’s head office and key offices around the world on both international and local PR and social media campaigns to maximise the impact DiDonato many award-winning recordings make.
Albion Media’s wide brief from DiDonato has resulted in the company making introductions that have resulted in conversations with Rolex, Hilary Clinton’s presidential campaign team and various fashion houses.