Lovesick

15 February 2018

CLIENT:
Clerkenwell Films for Netflix

BRIEF:
To devise and implement a campaign to promote the third series.

WHAT WE DID:

Clerkenwell Films' cult hit Lovesick returned to Netflix for a third series in 2018. Premier supported the release with a media and social plan drawing fans' attention to the release date and attracting new viewers. We worked closely with the key cast as well as writer Tom Edge to secure coverage in a wide spread of media which was then amplified through social platforms.

Targeting previous fans as well as introducing the show to media we knew would love it, we achieved critical acclaim in key outlets.

'Lovesick will restore your faith in romantic comedies' - Buzzfeed

'Britain's most charming sitcom' - Independent

'the best Netflix show you're not watching' - Mashable