Madame Tussauds Blackpool Marvel Launch

29 March 2018

CLIENT:
Madame Tussauds Blackpool (Merlin)

BRIEF:
Launch the new Marvel Superheroes area at Madame Tussauds Blackpool, via a PR stunt generating national press coverage

WHAT WE DID:

Premier conceived a ground-breaking stunt featuring Marvel's most destructive Avenger, The Hulk. With access to the wax figure before he entered the new £1 million Marvel Superheroes area of the attraction, Premier designed a scene of chaos on the tramway beneath the iconic Blackpool Tower.

Partnering with the National Tramway Museum to gain use of a vintage tram, the scene was set in which Hulk would appear to be stopping it in his typically destructive way. To achieve this, a combination of broken floor, bent metal tracks, smoke and spark effects were added in an overnight install to create a scene of beautiful destruction on a live tram track.

The stunt gained over £1 million worth of press coverage including three separate TV features on ITV2, ITV4 and ITV Granada, seven print picture stories including The Metro and page 4 of the Daily Star, two radio broadcasts and over 100 online news articles using video and stills.