1 March 2018
To design and develop a website for the West End show MAMMA MIA! and to provide a supporting range of online and content creation services.
WHAT WE DID:
Premier’s online team has been working on the MAMMA MIA! website since 1999, providing a range of online services ever since.
In March 2018 Premier designed and developed a new website for MAMMA MIA! to provide a central online presence for productions of the show from around the world, together with full websites for the UK and International Tours of the show alongside the main London production.
Premier also produced and created special content for the site, including:
• Filming and editing a new trailer for the show, filmed in 4K
• Building an interactive From Stage To Screen and Beyond feature
• Building a MAMMA MIA! Moments Gallery for fans to share their photos from seeing the show
• Building a MAMMA MIA! personality quiz, also translated into Finnish for the Helsinki production of the show, that allows fans to find out which MAMMA MIA! character they are most like
The design of the site reflects the show’s uplifting and feel-good theme with engaging content including video, social media feeds, a bespoke audio player and educational resources.
Premier continues to provide online services to Littlestar, maintaining the MAMMA MIA! website on their behalf and providing e-marketing services with monthly newsletters and featured promotions.
Premier also manages MAMMA MIA!’s global social media presence including content creation, online prize draws and promotions and an ongoing facebook advertising campaign.
Premier also manages an ongoing Google advertising campaign on behalf of Littlestar with the aim driving visitors to the MAMMA MIA! website.