Mamma Mia! Here We Go Again - Behind the Scenes

16 August 2018

CLIENT:
Universal Pictures

BRIEF:
To direct and produce engaging behind the scenes content about the making of Mamma Mia! Here We Go Again.

WHAT WE DID:

Premier worked with Universal Pictures on Mamma Mia! Here We Go Again to create and deliver one of the largest behind the scenes content deliveries for a single title of all time.

Premier was on set from the very beginning, in rehearsal and in the recording studio, documenting every step of in the making of Mamma Mia! Here We Go Again. We joined the main unit in London, Croatia and Sweden and over the course of the 16 week shoot liaised closely with Universal and the filmmakers to accomplish 26 engaging sit-down interviews, 88 stand-ups and a number of bespoke creative shoots with the talent.

Upon wrap we produced our first featurette celebrating the end of production. This first piece alone achieved a million hits on YouTube.

In the lead up to the theatrical release, Premier created over 60 pieces of content for broadcast, online and all major social platforms. From an engaging 12 minute HBO special to 60 second Instagram stories, our content was tailored to service a variety of platforms and delivery formats.

Later, for the Blu-ray and home entertainment release we produced more than 20 featurettes covering all aspects of the production, forming a rich, informative and ultimately entertaining bonus package.

Finally, Premier provided full event production services for the spectacular world premiere at London’s Hammersmith Apollo. The event was attended by the all star cast, including Cher, Meryl Streep, Lily James, Piece Brosnan and Colin Firth.