Mission Impossible: Fallout

1 March 2018

Karcher Mission Impossible
Karcher Mission Impossible

CLIENT:
Paramount.

BRIEF:
To create a major partnership campaign for Mission Impossible: Fallout that uses the iconic elements of the franchise and delivers media and scale across international markets in advance of the release.

WHAT WE DID:

Premier created a global partnership with high-end cleaning equipment brand Karcher. Running in over 60 markets with 3 TV Ads, and delivering over $40million in media support, the campaign celebrated making impossible cleaning possible - and payed homage to the music, iconography and stunts of the franchise.