Premier to acquire classical music specialists, Albion Media, furthering arts and culture expansion

Premier is pleased to announce that it has agreed to acquire Albion Media - the leading classical music and performing arts specialist agency.

The acquisition will broaden Premier's expertise base and in turn, utilising Premier's extensive range of services, enable Albion Media's team to grow its offering to the classical music and performing arts sectors.

Albion Media, founded and run by Simon Millward, is Europe's leading communications agency specialising in classical music and performing arts. Clients range from artists, cultural organisations, recording companies and foundations and currently include Marin Alsop, Bournemouth Symphony Orchestra, Classical Opera, Lise Davidsen, Carl Davis, Joyce DiDonato, Genesis Foundation, Gramophone Awards, Leeds International Piano Festival, London Philharmonic Orchestra, Royal College of Music, Royal Liverpool Philharmonic Orchestra, Shanghai Symphony Orchestra and Wigmore Hall.

Premier has been the leading name in the creative communications industry for entertainment, arts and culture for over two decades. The company has expertise in PR, events, brand partnerships, social & digital and content creation across a myriad of genres including film, TV, home entertainment, theatre, dance, arts, gaming, personal representation and lifestyle & brands.

John Reiss, Executive Chairman of Premier said: "Albion Media is the foremost name in classical music communications and is a perfect match with the team of experts here at Premier. We also welcome Albion's wonderful roster of clients. This move is in line with our ongoing strategy of growth across the core business. This acquisition gives opportunity to further develop our activity in arts and culture and we look forward to welcoming the Albion team when they move in to the Premier offices very soon."

Simon Millward, Director of Albion Media said: "I'm thrilled that Albion Media is to become part of Premier. The new capabilities that this move will bring our clients is hugely exciting and I look forward to working with the senior team in broadening Premier's client base and expertise across the classical music and arts sectors."