Save Me

18 April 2018

CLIENT:
World Productions for Sky Atlantic

BRIEF:
To devise and implement a campaign to promote the six-part production.

WHAT WE DID:

Premier was pleased to work with Lennie James, World Productions and Sky Atlantic on the phenomenal Save Me.

Created, written by and starring Lennie James the unique six-part Sky original production was supported by a comprehensive campaign, making the most of a stellar cast which also included Surrane Jones, Stephen Graham, Kerry Godliman and Jason Flemyng.

A strong media preview program delivered praise from critics with the series described as

'the best thing of British television right now' - The Times
an 'outstanding drama' - The Telegraph
and 'a must-see series' - Heat

A cumulative audience of 1.73 million viewers tuned into the first episode. On IMDb film & TV database, Save Me has generated more than 1,200 reviews with a score of 8.2, an all-time high for a Sky original production.