The Diana Award #Back2School campaign
4 September 2018
Premier is proud to be working with The Diana Award to provide PR for their #Back2School campaign, which launched yesterday to coincide with the new school term. The campaign aims to help equip the 10 million children heading back to school with advice, skills, confidence and training to tackle all forms of bullying.
Premier enlisted the support of Mille Mackintosh, Andrea McLean, Cel Spellman, Tracy Ann Oberman, Nigel Owens and Brian Whittaker who all bravely filmed their personal experiences of bullying at school and offered advice to help create widespread awareness of the issue.
High profile artists, influencers and the public were also asked to share a photo of themselves at school alongside a line of support/advice for pupils heading back to school this Autumn.
Premier provided a full service publicity campaign, including recruiting celebrities, working with influencers, commissioning a news survey for the day achieving widespread national news coverage and placing the celebrity videos nationally.
Visit back2school.antibullyingpro.com to find out more.