The Marketing New Thinking Awards

19 July 2018

Premier has been shortlisted for a prestigious Marketing New Thinking Award. The shortlisted campaign, "#CondomHero", involved Premier creating a unique partnership with UNILAD and UN:AIDS to mark World AIDS Day 2017 for our client Durex.

Premier’s work has been shortlisted in the category "Connecting With Culture: Creating Cultural Relevance for Brands " and has been recognised in particular for the way in which we collaborated with UNILAD and UN:AIDS to create a global PR and social campaign which focused around a daring and provocative content piece designed to encourage genuine discussion and engagement amongst young people around the world.

The Marketing New Thinking Awards is run by Campaign Magazine, and is described as being about celebrating "the inspiring work, be that strategic, creative or executional, that is driving the very best brands, agencies and businesses forward to a successful future ".