Tomb Raider Escape

29 March 2018

CLIENT:
Warner Bros International and Warner Bros UK.

BRIEF:
Launch the reinvention of Tomb Raider in a film experiential of epic proportions.

WHAT WE DID:

Premier helped bring to life a 1,500 square foot, multi-level experiential event that combined mental and physical challenges with the latest Google technology, immersive sound, lighting and special effects. The team were granted unprecedented access to the film set and hundreds of props the day after filming wrapped at Leavesden Studios.

The result was a 30-minute experience in a secret east London location. The project saw participants dressed as Lara Croft solve puzzles inspired by the film, before a thrilling zip-line escape through fog and flames. The Escape Room was experienced by over 100 journalists from countries including France, Italy, Germany, Australia, Brazil, South Africa and China, as well as celebrities including Little Mix, Tallia Storm and Kimberley Garner and members of the public. The event earned £3 million worth of UK coverage and featured in the Telegraph, Independent, The Sun, Daily Mirror, Daily Star, Evening Standard, Grazia, BBC Radio 1, BBC Radio 2, Radio X, Magic and ITV2.