A Simple Favour

For the home entertainment release of stylish thriller A Simple Favour, Lionsgate executed a female-focused PR campaign as classy as the film’s two lead stars, Blake Lively (‘Emily Nelson’) and Anna Kendrick (‘Stephanie Smothers’). The campaign centred around a secret, intimate launch event, recreating “Emily’s home” at a top London hotel for beauty, lifestyle and fashion influencers plus media to enjoy. The interactive event included treating guests to a range of bespoke beauty and entertainment experiences; learning the lifestyle secrets of the film’s effortless leads whilst creating a sense of intrigue around the film.

VIP guests at the influencer event included Love Island's Zara Holland, Towie's Shelby Tribble and singer Tallia Storm who were all photographed arriving at the event. Event coverage was secured across the Mail Online, New! Magazine all attendees social channels.

Additional campaign highlights included an exclusive 'Get Emily's Look' youtube vlog with fashion beauty blogger Katie Snooks on where she re-created Blake Lively's signature look in the film for her own fans.